Las Hamacas

History

In the summer of 2000, Alma Hobbs opened the first Las Hamacas in Houston, Texas. Few knew the hard road and huge obstacles it took for the young Honduran immigrant to begin building the Las Hamacas concept. What began as an ambitious vision—making and selling authentic Honduran food with the ambience and music of the old country to the Honduran-American community—has now evolved into a profitable franchising enterprise embraced by multiple ethnic and economic markets.

Nine Years and Growing

Alma Hobbs’ dream far exceeded anything she had ever imagined. After eight years, she realized that to continue to grow and prosper, the Company needed to restructure its management. In 2008, she decided to franchise Las Hamacas. She brought in franchising expert Charter Franchise Group. She also hired a management and marketing team to further develop and refine Las Hamacas and expand its appeal to the entire Mexican American community. Ms. Hobbs is now introducing the concept nationwide. This has allowed Ms. Hobbs to focus on Las Hamacas’ management and growth potential while maintaining an important role in senior operations and ownership. Today, there are 4 Las Hamacas corporate stores.

A Unique Specialty Food Service Concept

As Las Hamacas moves into its ninth year of operations, the Company is confident it has created a  specialty food service concept unique to today’s franchise market. The menu, while simple and easy to manage, has received exceptional reviews by an overwhelming majority of guests and media. Original and flavorful products, coupled with a casual dining atmosphere, appeal to a broad audience of consumers, from youths and families to couples and the elderly. There is an ever-growing market for catering parties and for take-out. Studies are underway to create the packaging and means to take advantage of this demand.

Las Hamacas will undoubtedly continue to enjoy business success—now, and for years to come.